Search Engine Optimisation (SEO)
for Perth Businesses
"Build it and they will come." - said no one. Ever.
Besides the mysterious voice in Field of Dreams...
Deliver a dragon uppercut to lackluster Google rankings with SEO - one of the best ways to get qualified traffic to your website 24/7. We'll help you use SEO to become Seriously Effective Online.
Getting up there
SEO isn't a mystical science. It's simply a long-term investment that makes your website more relevant to the key search terms people enter into search engines like Google.
The more relevant your website is, the higher in Google's results it appears when prospective customers search for the products and services you offer.
The higher your website appears in search results, the more visible it is. The more visible it is, the more clicks it gets. The more clicks it gets, the more customers you win. The more customers you win, the closer you are to buying that private tropical island and gold-plated Vespa you've been dreaming of.
The Science of SEO
But what is SEO? In simplest terms, SEO is optimising your website and digital presence in order to be better in three areas:
The first two, Authority and Popularity, relate to things off your website. Things such as how long your website has been active, where your website is hosted, the number of other websites that link through to you, and the quality of those websites (a link from Curtin University will count more than a link from a Russian spam blog, for example).
The third, Relevancy, relates to things on your website. How easy is it for Google to find and categorise your content? Is it clear, and laid out correctly? Is it marked up with correct code, and does it load fast?
Of course there are about a million other factors but, broadly speaking, improvements across these three "towers" will see a consistent improvement in rankings for your site across keywords and search terms related to your website and business.
Here's why we're well-suited to partner with you in SEO:
We adhere to Google's best low-risk practices.
Which means systematic improvements and no surprise penalties where your rankings nosedive.
We have a history of SEO wins.
So we're experienced in multiple markets and businesses.
We use SEO holistically as part of an overall effective digital strategy.
It's all connected. A the end of the day we want you to get more conversions.
We offer clean and clear reporting.
No gibberish. No numbers without context. Just clean and simple actionable reports that make sense.
Questions to ask before you hire an SEO Agency
Now we know there are a number of Perth SEO consultants, SEO agencies and SEO professionals around all claiming they can deliver effective results in search engine optimisation. That's cool, it's important that whoever you partner with is the right fit.
We'd recommend asking the following to any SEO agency you're meeting to get a feel for how they operate and whether they'll be able to meet your expectations. If nothing else, it might scare some of the dodgier operators into lifting their game.
Can you guarantee me first position results on page 1?
Beware of anyone who makes this promise. Some agencies make this claim, but SEO relies in-part on factors outside of any agency's control.
The best you can do is employ effective white-hat techniques to systematically improve relevancy which leads to ongoing ranking improvements. It's a marathon, not a sprint.
How do you approach SEO?
An effective SEO agency should complete a thorough site audit to determine problems that need fixing. Next they should provide recommendations for on-site and off-site improvements. Finally they should implement ongoing SEO strategies to grow links and content.
How often will you provide reports, and what will they look like?
You deserve more than a lazy Google Analytics screencap. A good SEO agency should not just provide clear ranking reports, but they should provide context and recommendations to these reports so you can capitalise on new opportunities via actionable insights. You need to make the numbers work for you.
How do you determine if your SEO efforts are successful?
Keyword rankings, search traffic and on-page metrics (such as bounce rate) are all easy, simple, nice to have but ultimately toothless without context.
Good SEO agencies also measure Return on Investment (ROI) and macro/micro conversions. Simply put, you need established metrics and goalposts that build your business and can clearly demonstrate success.
Why should we hire you over other SEOs?
There are no shortcuts here. Anyone who offers their services based on a low price point or a rapid rise to the top of Google may very well end up doing your business more harm than good online.
A good SEO strategy is a long-term investment that will deliver a strong ROI to your business. Choose an agency who treats the discipline with respect and has the happy clients and strong reputation to prove it.