Multilingual SEO

For Perth Businesses

Multilingual SEO Title.

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

Although these famous words by Nelson Mandela date back to a time when barely anyone had even heard of Google or SEO, their meaning still holds true in today’s digital world.

If your business is doing well, you may be considering expanding to other markets. However, this will require additional effort and investment, especially if these markets can only be unlocked by offering products, services and content in languages other than English.

If you’re looking to expand your brand’s reach to other countries or if your website already provides content in multiple languages, you should keep a close eye on multilingual SEO.

But what if your foreign language skills are limited to ordering a beer on holiday? Don’t worry, we are a multilingual digital agency with a knack for languages!

SEO-Friendly Translations by Humans.

I’ll just translate my content using Google Translate so I automatically rank well in Google’s search results…

Good one! If only it were that simple. Yes, it’s 2020 and automated translation tools powered by machine learning and artificial intelligence have come a long way. Yet, the quality of their translation output is still nowhere near that of a human being.

Our translated content is provided by multilingual humans, not robots.

Getting a translation grammatically and linguistically right is only half the work though. You’ll also want to make sure customers in your newly discovered target audience can find you when they search for your products and services on Google.

That’s why we always carry out keyword research prior to any translating job. That way, your translated content will contain valuable keywords that can help propel you to the top of the results.

International SEO.

If your brand offers content in multiple languages, you need a well-coordinated SEO strategy to effectively manage and deliver this content for an international audience.

Not sure how to get the correct version of your website to show in the search results of a certain country or region? Or did you suffer a drop in rankings because Google interpreted your translations as duplicate content?

We can help you streamline the technical aspects behind these issues and provide you with ongoing (international) SEO advice to set you up for long-term stability and growth.

Our SEO Languages.

So why do we specialise in multilingual SEO? Well, with a Swiss-American as our founder and a Belgian as managing director, you could say it’s in our DNA.

Admittedly, the above may sound like the beginning of a bad joke, yet Switzerland boasts no less than four national languages, whilst Belgium has three.

Sascha, our managing director, has a background in linguistics and business communication and personally coordinates any SEO translation work where English, Dutch, German or French is the source or target language.

For other languages such as Italian, Spanish and Swedish, we work closely together with native speakers in our trusted network of freelance translators.

Plan to succeed (with us)

Here’s why we think we’re best placed to help you create one:Here’s why we’re suited to help:

We look at this holistically.

We use conversion optimisation as part of an effective digital strategy.
Conversion optimisation can’t sit alone, it has to work alongside other digital initiatives in order to deliver an effective result. We work with you on incorporating conversion optimisation into an effective digital strategy.

Conversion optimisation can extend the life of a website.

Effective tests are like upgrades to your website for a fraction of the cost of a new website. This means a smaller investment for an equal or greater result to the bottom line.

​We provide clean and intuitive reporting.

We track, measure and monitor everything.
You’ll not only have clear information to see your ROI, but you’ll also see the effect conversion optimisation has on your key pages’ traffic.

Our history is on your side.

We have a history of digital analytics wins.
So we’re experienced in multiple markets and businesses.

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.”

–Nelson Mandela
Short comment.

Our Multilingual SEO Toolkit

Write an intro.

Why You Need MultiSEO

QUESTIONS TO ASK TO SEE IF YOU’RE READY FOR CRO
Do you think you might be ready for conversion optimisation? Here are a few things to ask yourself before jumping in.

DO I KNOW ENOUGH ABOUT MY SITE & MY AUDIENCE?

While it’s tempting to leap in and “make things better”, in order to be effective a bit of data and information must be collected on the site already. For example – if conversions aren’t matching an increase in site traffic, things like traffic, user behaviour, sources and top landing pages all need to be looked at before any split tests are suggested – otherwise it is a lot like a doctor providing a diagnosis without doing an examination.

DO I KNOW IN WHICH AREAS TO TEST?

Conversion optimisation doesn’t mean “change everything” or “test everything” – both of which would be prohibitively expensive and time consuming.

Headers, subheaders, calls to action, footers, product images, the size of buttons for purchase, the length of a contact form…these are just a few of the things that can be explored with A/B testing – with big results often coming from relatively small changes. The key here is to prioritize what to test based on the overall objective.

A great Analytics agency will also provide additional justified recommendations as to how you can likely make even more revenue online…

AM I PREPARED TO FAIL AS MUCH AS I AM TO SUCCEED?

As with all grand experiments, not everything that is tested is guaranteed to succeed. It is important to keep in mind that ultimately conversion optimisation isn’t about finding “new” things to add to a website to make it better, but rather it’s about identifying what does and does not work, so there is a clearer path to better serving visitors.

HOW WILL I USE THE DATA?

Conversion optimisation only really works when the data gathered is actually put to good use. It’s quite easy to fall into “analysis paralysis”.

Be flexible, stick loosely to the plan, and commit to an ongoing test and development cycle to best make the most of information gained for a true data-driven approach to optimisation.

CAN I DO THIS IN-HOUSE?

The tools are certainly available, however we would recommend that unless you already have the skills then conversion optimisation is not something you want to handle in-house. Mistakes in setup, tagging or result interpretation could send your conversion rate in the opposite direction. Given the risks and rewards that conversion optimisation can offer a business, it’s definitely worth partnering with an experienced agency on your optimisation strategy.

MultiSEO FAQs

Dolore ipsum Lorem excepteur pariatur mollit labore sunt cupidatat exercitation aliqua officia nisi laboris nulla aute. Consectetur reprehenderit nostrud nisi pariatur quis fugiat elit laboris reprehenderit id quis non officia. Nisi do cupidatat ullamco officia.

Magna labore ut aliquip aliqua reprehenderit velit labore exercitation laboris reprehenderit aute.

Dolore ipsum Lorem excepteur pariatur mollit labore sunt cupidatat exercitation aliqua officia nisi laboris nulla aute. Consectetur reprehenderit nostrud nisi pariatur quis fugiat elit laboris reprehenderit id quis non officia. Nisi do cupidatat ullamco officia.

Magna labore ut aliquip aliqua reprehenderit velit labore exercitation laboris reprehenderit aute.

Qui consequat mollit irure cillum incididunt laboris et enim qui laboris. Pariatur magna ut sit quis ad duis eu quis sit veniam Lorem consequat voluptate.

Magna Lorem velit fugiat nulla eiusmod cillum irure non ipsum Lorem laboris sint do nostrud. Deserunt voluptate exercitation ut incididunt pariatur id veniam adipisicing excepteur ad irure. Enim consequat nostrud aliqua aliqua incididunt mollit fugiat pariatur.

Consectetur non consectetur ullamco est nisi dolore irure cillum do reprehenderit. Lorem anim Lorem excepteur aute.

There’s no time like the present.

If you think we’re the ones to help you with digital marketing, add your details below and send us a message!

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply