Social Media Strategy
for Perth Businesses
"Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you." - Bonnie Sainsbury
"Top 25 Most Influential Social Media Influences", Forbes 2013
No doubt about it, social media has dramatically changed the way that people use the internet, both in communicating with one another, building and participating in communities, and connecting with brands and businesses.
The fact that you are statistically likely to have Facebook open right this very second on another browser tab kind of illustrates that better than anything we could say.
Everyone's heard of the main players - Facebook, Twitter, YouTube and LinkedIn - but social is a constantly evolving beast, and even now you can find your Google Plus, Instagram and Pinterest making room for even fresher contenders such as Snapchat, Vine, Periscope and, of course, the new rising social star platform Gidgibizlet.
Ok so the Gidgibizlet platform doesn't exist. But the rest certainly do.
Be part of the conversation
The two biggest pro's of social advertising and marketing are around cost-effective brand exposure and website traffic generation. Done effectively, social allows you to establish and cultivate a loyal fanbase that additionally provide you with an insight to how well your message and marketing is or isn't resonating.
If nothing else, investing time and energy into this facet of digital allows you to have a stake in the conversation and help direct it toward business objectives. Ideally, however, it will provide a platform for you to connect with your audience in a targeted, cost-effective and efficient way. Social done right allows you to understand your audience, cater for their needs and win over not just loyal new customers - but help solidify the relationship with existing ones too.
In the case of Facebook advertising, we can determine who will see your ads based on demographics (age, gender, relationship status etc), location (state, city, suburb) and interests (hobbies, likes etc) in order to send out a highly targeted and closely monitored campaign to engage with exactly your target market.
Boost awareness. Drive leads. Increase sales.
Here's why we're well-suited to partner with you in social advertising and marketing:
We only select platforms that suit your business objectives.
Yes social media is cost effective in terms of monetary-spend compared to traditional media, but it's not cost effective in terms of time-spend. We'll recommend the most effective platforms and strategies to ensure your business goals are met efficiently.
We use social media marketing/advertising holistically as part of an overall effective digital strategy.
It's all connected. A the end of the day we want you to get more conversions.
We track everything.
So you know how well something is working and why.
We offer clean and clear reporting.
We also ensure people who have unsubscribed don't accidentally continue to get messages
We offer clean and clear reporting
No gibberish. No numbers without context. Just clean and simple actionable reports that make sense.
Social Media Agency Checklist
Do this before sharing your Instagram password.
Before you consider hiring any social media marketing agency, we'd recommend asking the following three questions to ensure that you find the right fit for your company.
Do I need to be on every social media site?
This question helps determine how honest the agency is. Not every social site is right for every business - each site supports a separate set of users based on interests, age and intentions. You need to strategically choose the right platforms that best reach your desired audiences. This is a situation where you want a sniper, not a shotgun.
What's your process for developing content?
Social media is essentially about developing engaging content for people. Quality agencies will have a strategy in place for finding and developing the type of text, video and image content that resonates with the target audience. Be fearful of any agency that goes by its gut, uses the one "voice" across all clients, or promises a viral success story.
How do you measure success?
If you invest in social media and a social media marketing agency, you must must have a clear goal in mind at the beginning of the process. Clicks or "likes" are, on their own, not useful metrics that help forward the decisionmaking process for the business. You need to have the right metrics, gameplan and strategy to determine whether success is being achieved and what's working.